Email is still king among digital communication of marketing platform.

Published On January 21, 2019 | By admin | Technology

When carrying out digital marketing online, one of the most useful tips is to stay in touch with your clients. This is achieved only when you have a good email marketing plan. Using emails to follow up and post specific content to your audience not only enhances your credibility but helps you retain your customer and SEO conversions.

Digital marketers are opting to social media as a means of improving email marketingSocial media is a direct way of reaching your niche in the manner which they interact passionately with your content. Social media has the capability of collecting many emails as well as lead generation. However, knowing how to use this channel is not easy.

Typical social media website includes Facebook, Twitter, LinkedIn, and Pinterest. These sites operate entirely differently but give some common means of enhancing your email marketing.  The following are some of the ways you can utilize the many channels available in most social media sites:

1.Advertising

This feature enables one to reach out many potential clients out there. For instance, social networks like Facebook and Twitter have an advertising platform which allows one to customize the ads targeting like in demographic, gender, age and geographical location. 

2.Posting content

Every social media requires one to have an account for full feature functionality. Having an account entails account/page name, bio, picture, banners descriptions, etc. This is a good area to put information about the brand you are promoting. Twitter allows one to include a link to the bio. The bio is a good area to place the URL of your squeeze page.

The above tips can be very effective in the generation of an email list. Remember, every social network is unique. Though efficient utilization of its usage, you can get many chances of baiting people with magnet leads to land on particular squeeze pages. Therefore, social media can be an SEO marketing tool especially for users interested in creating mail lists.

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