How can Social Media Help in App Marketing?

Published On June 26, 2018 | By admin | Technology

You created an app of your dreams and are hoping it to be a smash hit on Google Play Store. But, is hoping this enough? With millions of mobile app in the market, it is quite difficult for your app to rise above the others without turning towards mobile app marketing strategies. And when it comes to promoting your mobile application to reap the benefits of mobile application development, social media marketing is the ultimate option to pick.

Social Media Marketing

Social networking platforms are no more just a source of entertainment, connectivity, and leisure. The platforms have grown into the most powerful weapon for the mobile app developers and business leaders to promote their app. With a huge user base, the platforms can aid in targeting a wider audience and providing real-time services and support.

Not satisfied with this? Want some proofs regarding the impact of Social media on marketing landscape? Here are a few stats you should look for:

  • 93% of marketers use Facebook ads, which means about 3 million businesses use Facebook for marketing.
  • Total engagement on Twitter ads risen up by 69% since last year.
  • 91% of all Facebook ad revenue was recorded solely in Q1 of 2018.
  • The number of influencer marketing posts on Instagram has been doubled to nearly 1.5 million in 2017 and is likely to grow more.
  • Twitter generated $575 million in advertising revenue in Q1 of 2018.

Now, as you have seen these stats proving the pros of investing in social media marketing for app promotion, you must be willing to learn the tips to build a perfect marketing strategy and get 1000 downloads on your app. Isn’t it so?

Well, here are a few tips you must follow:

Tips for Social Media Mobile App Marketing

  • Focus on Content

To bring higher visibility to your brand app and earn higher ROI, invest in good content. Write crispy, short and fresh headlines that keep the end users hooked. For example, If you have a fitness app, share the tips from the top fitness experts, best diet tips for fitness freaks, etc.

  • Add Enticing Visual Elements

Images, Videos and other such visual content can easily grab the attention of the users. So, don’t forget to add them to your social media marketing strategy.

Go creative! Build informative videos, engaging images, and even share “behind the scenes” of your team while mobile app development. This will make it easier for the smartphones users to feel connected.

  • Pick the Right Platform and Timings

Every social media platform has a different purpose and type of audience. So, it is of paramount importance to find out the right platform for your app branding. For example, Instagram is a better platform for Fashion business with most of the users in the age of 20-29. LinkedIn is the platform for building a network with the top entrepreneurs and talented youth, aka education and business industry.

Once you have selected the right platform, learn which time is best to post anything and getter better response. For example, Facebook can bring higher attention to your post during 1-3 pm and LinkedIn during weekdays.

  • Influencer Marketing

When it comes to app promotion, the Influencer marketing or Referral marketing is also helpful. By offering discounts, cashback, or other such offers, you can compel your existing audience to become your brand ambassadors – to promote your business on their social profiles and bring more customers.

  • Real-Time Communication

By responding to the users’ messages and comments, you can build a strong emotional connection. You can easily gel with them, get deeper insights from users’ perspective and request them to promote your brand.

Besides following these 5 tips religiously, keep an eagle’s eye on the market trends and customers’ expectations, and keep improving your social media marketing approach. This will help you to leverage the benefits of your efforts invested in mobile app development.

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