Why storytelling is crucial to fundraising
Storytelling is an integral part of a crowdfunding India campaign. It is the phase of your campaign that draws people in. Storytelling is the most profound element that brings in the human touch, and speaks to the emotions of people. Communicating your message through an inspiring story, has the power to make or break your campaign. Poor storytelling is the very reason why some campaigns fail, even though their cause is noble. SO if you have an idea that you want to raise money for, you need to learn how to tell stories well.
Here are some non-negotiable reasons why you need to learn the art of good storytelling, for the success of your crowdfunding India campaign.
Stories rather than data, evokes emotions
Giving a donation is essentially giving a gift. You can’t persuade someone to donate to the education of children in rural areas through statistics alone. An average person won’t even relate to such information. This isn’t to say that statistics aren’t important to your campaign, but they shouldn’t be the focus of your campaign story. Pick the story of one little village girl and her ambitions to get an education and build a life for herself. People are more likely to connect to such an approach.
Increase awareness of your mission
People are so caught up in their own busy lives. If there is a problem, you need to tell people about it. Simply making a direct request for money is like cold calling. You need to answer every question that the donor may have. Keep in mind the 5 W’s and 1 H of storytelling (what, when, where, why, whom, and how). When you have the answers to these questions in place, half your work is done.
Donors need to know you’re making a difference
Reassurance is a part of persuasion. When someone donates money to you, you need to let them know why their contribution will make a huge impact. They need to feel like they are solving a problem. Again, it is important to let them know how you will use their funds, but that data shouldn’t be primary. That should be a mere accessory in letting them know that they are making a difference. If you are asking for money on a crowdfunding India platform, you need to tell a story.
Storytelling captures attention
You need to break through the clutter in order to catch someone’s attention. Storytelling is your best bet to do that, but it’s not one that comes easily. The donor needs to have a personal or an emotional connection to what you’re saying. Capturing attention also involves engaging them. At this point is where you invite them to partake in your story. They need to believe that being involved with your nonprofit will make them part of something bigger.
You have one chance at telling a donor your story, that’s why it needs to be a compelling one.