Successful Search Engine Optimization (SEO) can be measured in many ways. The most crucial metric for SEO marketing nerds is ROI, which measures how much revenue is generated for every dollar spent on SEO. Other important metrics include organic traffic, conversion rate, and organic search position.
Here are some tips on how to measure your SEO success:
The most important metric for measuring SEO success is ROI. This measures the amount of revenue generated for every dollar spent on SEO. To calculate ROI, divide the total revenue generated by the total cost of the SEO campaign.
2. Organic Traffic:
Organic traffic is the number of visitors who come to your website from a search engine. To measure organic traffic, you can use Google Analytics. First, go to Acquisition > All Traffic > Channels and look at the “Organic Search” channel.
3. Conversion Rate:
Conversion rate is the percentage of visitors who take the desired action on your website. This could be signing up for a newsletter, purchasing, or filling out a form. To measure the conversion rate, divide the number of conversions by the total number of visitors.
4. Organic Search Position:
Organic search position is the position of your website in the search results. The higher your rank, the more likely people will find your website. You can measure your organic search position with the Google Search Console. Go to Performance > Click through rate and position and look at the “Avg. position” metric.
5. Keyword Rankings:
Keyword rankings are the position of your website for a particular keyword. You can use the Google Search Console to track keyword rankings. Go to Performance > Click through rate and position and look at the “Queries” report. Additionally, you can use a tool like Ahrefs to track keyword rankings.
Backlinks are links from other websites to your website. They are an important ranking factor for SEO. You can use Moz Link Explorer to track your backlinks.
7. Social Shares:
Social shares are the number of times your content is shared. This is a good metric to track because it shows your content’s popularity. You can use the BuzzSumo tool to track social shares.
8. Traffic Sources:
Traffic sources are the places where your website traffic comes from. This could be a search engine, social media, or another website. You can use Google Analytics to track traffic sources.
Referral traffic is traffic that comes to your website from another website. This could be from a link on another website or someone sharing your content on social media. You can use Google Analytics to track referral traffic.
Goals are the desired actions that people take on your website. You can use Google Analytics to track goals. Additionally, you can use tools like Crazy Egg to see where people are clicking on your website.
These are just some of the ways you can measure your SEO success. The most important thing is to track the most critical metrics of your business if you’re unsure which metrics to track.