Why landing page is so paramount

Estimated read time 3 min read

It is possible that you have created one o the best sites ever in the history of e-commerce. But it is also true that it is not converting. The ‘beauty’ is not entirely encapsulated in the design alone but in the content that will pull viewers to your page. That is why the landing page is the basic page where every visitor will run to and get a summary of what you are selling. A landing page must target a particular audience so that whenever they read it, they will easily associate with the information presented.

It allows you to offer value to the visitors and turning them to leads. You could build a landing page that will allow them to download eBooks, whitepapers and such.  

Is your landing page almost becoming redundant, that it is no longer converting?

Landing pages are key in supporting your marketing goals

The main aim of every business is to sell more and get a profit; one would need a strategy that will allow them to sell more products, introduce a new product to the market and penetrate, or even getting new customers. A well-crafted landing page will do them all – it is the magnetic force that pulls visitors and keeps them glued to your site.

A landing page that is well designed and with grease-slide content will increase conversions.

A page that is written in simplicity and whose content is giving solutions to their needs will attract site visitors. Therefore, if a viewer observes that you are the right fit, they will definitely buy.

A landing page will easily generate leads

When designing a website, your primary objective is to increase conversions, right. A well-designed landing page will easily generate leads. If there is, something you should do to drastically improve the rate of conversion is to use landing pages on your site. Many companies do it amiss when they send their social media, email and search traffic to the homepages. Don’t throw the leads away, all that should be directed to the targeted landing pages where the sales team can pick the leads, segment and distribute to the rest of the team. Engage a web design company, and they should be able to help you improve your page to achieve your digital marketing goals.

A landing page gives your offers a platform

Marketing offers are the goodies that are intended to boost your lead generation efforts.  The offers go hand in hand with the landing pages. The main idea here is to lead the visitors of your website into buying your offerings and your collections tool is the landing page.

A landing page helps you in collecting demographic information about your prospects.

When a lead completes the conversion form on your landing page, there is valuable information that your sales team is collecting. The marketing team has the privilege of knowing the marketing personas or visitors that are converting and therefore the sales team has the basic information that they can use to follow up and close the sale.

An inbound marketing strategy relies majorly on content and the landing pages are a great boost to the marketing content arsenal. You can share landing pages on social media, they can also be used as the focus for a dedicated email sends or even linked to in PPC ads.

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